In today's Washington Post, there is a story that ostensibly describes Indians' obsession with fair skin. But a telling quote is from Riya Ray, 23, a dark-skinned Indian model: "My pictures are routinely Photoshopped to make me look a bit lighter -- a lot lighter, actually. But when I work in Britain and France, my color is praised as exotic. It is a two-way trend: Indian models are going abroad, and foreign models are coming here."
Another notable quote in that story is from Lokesh Mishra, general manager of marketing at Woodland Worldwide: "And we are also playing on the typical Indian mind-set that thinks if the white people are wearing our brand, then it must be good."
Posted by aswath at January 27, 2008 11:32 AM