November 08, 2004

Verisign Interview in Business Week

The final question in the interview given by Tom Kershaw, vice-president for communications services at Verisign and was published in BusinessWeek Online is worth noting:

Q: So you can do lots of neat things with VoIP. But most people can't even use all the features on their regular phones.
A: That's true, and if we don't find ways to make this compelling to users in the form of new services, we're wasting our time. We might as well not do it. That's one of the key challenges to present this to consumers in ways that they can easily do and understand.

The response to the question why their slice of VoIP business will be a growth business is posted here without a comment.

“What's even more interesting is that in VoIP you can allow customization of those addresses. There's a huge appetite for customization in the under-25 market…Instead of getting an actual phone number, say I want my phone number to be TomK. In VoIP you can do that. It can be TomK on a computer keyboard or on a phone touchpad. As long as it's unique, it works. And you could have different phone numbers that end up at the same phone with special warnings. You could give your mother-in-law a special phone number, for example.”

Posted by aswath at November 8, 2004 12:00 PM
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